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www.Ultrafit.com Bicycling magazine says, "Joe Friel is arguably the most experienced personal cycling coach in the U.S….(and) his book, The Cyclist's Training Bible has become the, well, Bible of the sport." The Boulder Daily Camera says, "…Friel's reputation for strength and endurance training for serious athletes has made him a coach in demand." Active.com says of Friel, "Coach and trainer Joe Friel's well-known Training Bible series of books for cyclists and triathletes has changed the way multisport athletes train." Rocky Mountain Sports & Fitness magazine says of Friel, "His education and experiences as an athlete and a coach have given him almost peerless authority on real world training and competition."

Joe has trained endurance athletes since 1980. His clients have included elite amateur and professional road cyclists, mountain bikers, triathletes, and duathletes. They have been from all corners of the globe and included American and foreign national champions, world championship competitors, and an Olympian.

Joe is the author of The Cyclist's Training Bible, Cycling Past 50, Precision Heart Rate Training (co-author), The Triathlete's Training Bible, The Mountain Biker's Training Bible and Triathlon: Going Long (co-author). He holds a masters degree in exercise science, is a USA Triathlon and USA Cycling certified coach, and serves as the Past Chairman on the Executive Committee of the USA Triathlon National Coaching Commission which he has been a member of since its inception in 1996. He is also a consultant to the USA Triathlon National Teams Program Director. He is a featured columnist for Inside Triathlon and VeloNews magazines, and writes feature stories for other international publications and websites.

Joe conducts workshops around the country on training and racing for cyclists and multisport athletes, and provides consulting services for corporations in the fitness industry. Every year Joe selects a group of the brightest coaches with the greatest potential and oversees their progress as they move into the ranks of elite-level coaching.

As an age-group competitor, he was a Colorado State Masters Triathlon Champion, a Rocky Mountain region and Southwest region duathlon age-group champion, was on several All-American teams and represented the USA at the world championships several times. He also competes in road-running races and USCF bike races.


www.fitness-concepts.com The right amount of coaching when you need it with plans to fit every lifestyle. Fitness Concepts has over a decade of experience coaching athletes and they've performed over 6000 VO2 Max tests. They know what works and can back it up with accurate unbiased VO2 Max Results.


evolution health and fitness Evolution is about progress and improvement. At Evolution Health & Fitness, we believe the pursuit of optimal health involves change in order to grow and improve. It is a lifelong process and a journey you should not take alone. No matter what your goal may be, our goal is to assist you in the process and help you meet your objectives. Whether you are just getting started in an exercise program, a competitive athlete needing a challenge, or maybe making one more attempt to get back into shape, we are here for you.


Endurance FilmsEndurance Films, LLC is an independent film organization and international media player focusing on the filming, editing and distribution of endurance or extreme sports worldwide. Currently based in Louisville, Kentucky, Endurance Films produces television specials, training/workout videos,industrial films, commercials, CD-ROMs, internet content, as well as documentaries and feature films.


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